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GJS 2024

Event Branding · GJS · GJC India · Senior Graphic Designer · 2024
OVERVIEW

GJS 2024 — India's Largest Jewellery Networking Experience for GJS · GJC India. GJS is one of India’s leading jewellery exhibitions, connecting manufacturers, retailers, wholesalers, and industry leaders. My role focused on creating a unified visual identity across digital and on-ground touchpoints, ensuring a premium and engaging brand experience throughout the event.

CHALLENGE

Managing visual consistency across numerous event assets while maintaining the luxury appeal expected from the jewellery industry. Every communication piece needed to be both elegant and highly informative.

STRATEGY

The design direction drew inspiration from luxury retail branding, combining sophisticated typography, refined colour palettes, premium gold accents, and clear content hierarchy to create a cohesive event identity.

EXECUTION

Deliverables: Social Media Campaigns · Exhibition Branding · Event Promotions · Invitation Creatives · Digital Advertisements · Marketing Collateral · Print Communication Assets. Created a cohesive visual experience across multiple communication channels that strengthened event branding and enhanced attendee engagement.